Marketing is the cornerstone of any business’s success, and for establishments in Preston, a city bustling with innovation, heritage, and growth, effective marketing can be the make-or-break factor.
If you’re looking to promote your Preston-based business, here’s an in-depth guide on 11 strategies to elevate your brand, captivate your audience, and ensure consistent growth.
1. Local SEO Optimization
Reach: Local residents and tourists.
Preston businesses must prioritize local SEO. Ensure your business appears in “near me” searches by claiming your Google My Business listing.
Tailor your website’s content with keywords relevant to Preston and your industry.
Reviews can significantly affect local rankings, so encourage satisfied customers to leave positive feedback on Google and other review platforms.
2. Participate in Local Events
Reach: Local community, visitors.
Preston hosts various events, from the Lancashire Market to local festivals.
Sponsoring or setting up a stall can create personal connections, enhance brand visibility, and provide firsthand feedback from consumers.
Click here if you are looking for a Preston SEO Consultant.
3. Engage with Social Media
Reach: Global, national, and local followers.
Platforms like Facebook, Instagram, and LinkedIn offer businesses the chance to create a consistent brand narrative.
Regular updates about product launches, behind-the-scenes glimpses, and user-generated content can drive engagement and conversions.
Don’t forget to leverage Preston-specific hashtags!
4. Collaborate with Local Influencers
Reach: Their follower base, local community.
Influencer marketing is booming. Collaborate with Preston-based influencers for product promotions or reviews.
Their endorsement can bring authenticity to your brand and introduce you to a broader yet localized audience.
5. Offer Loyalty Programs
Reach: Existing customers.
Retaining a customer is often more cost-effective than acquiring a new one.
Offering loyalty cards or reward programs can encourage repeat business and turn occasional visitors into loyal patrons.
6. Organize Workshops and Classes
Reach: Local enthusiasts and potential customers.
Whether you run a bakery, a tech startup, or a craft store, organizing workshops or classes can position your business as an industry leader.
For instance, a pottery store in Preston could host monthly pottery classes, attracting both potential customers and hobbyists.
7. Email Marketing
Reach: Existing customers and leads.
Despite the rise of other digital platforms, email marketing remains highly effective.
Newsletters updating subscribers about upcoming sales, new product launches, or company news can maintain brand recall.
Personalized emails, like birthday discounts, can further drive conversions.
8. Press Releases in Local Publications
Reach: Local readership.
Preston has a rich tapestry of local newspapers and magazines.
Regular press releases about significant company milestones, new product launches, or community involvement can enhance brand visibility and credibility.
9. PPC Advertising
Reach: Global, national, and local online users.
Pay-per-click (PPC) advertising can significantly boost online visibility, especially on platforms like Google Ads.
While SEO is a long-term strategy, PPC can provide immediate results, driving targeted traffic to your website.
Consider local-specific ads to cater to the Preston audience.
10. Referral Programs
Reach: Friends and family of existing customers.
Word-of-mouth remains a potent tool.
By incentivizing your existing customer base through discounts or offers for each referral, you can tap into a trust-based expansion of your clientele.
11. Engage with Local Institutions
Reach: Students, staff, local communities.
Preston is home to institutions like the University of Central Lancashire.
Collaborations, sponsorships, or offering student discounts can introduce your brand to a younger audience, creating long-term customers.
Marketing in a city like Preston, with its unique blend of history and modernity, requires a multi-faceted approach.
The avenues are diverse, from the traditional press to the digital realm, from grassroots community engagement to expansive online campaigns.
By leveraging these 11 strategies tailored for Preston businesses, you can ensure that your business thrives and becomes a household name in this vibrant city.
Whatever your niche, Preston’s vast landscape is ripe with opportunity; it’s up to you to seize it.
More Useful Advice for Business Owners
- Why is Preston a Great Place to Do Business?
- Why Lancashire is the Ideal Business Destination for Entrepreneurs and SMEs
- Why is The Northwest of England a Great Place For Your Business?
- Why is SEO the Best Marketing Solution for Preston Businesses?
Last Updated on December 1, 2023